Challenging a Complex Public Narrative

CONSOL Energy wanted to engage the public, business leaders, and policymakers in a conversation about the role of coal in America's energy future. The challenge was significant: communicate a complex and often polarizing issue in a way that was fact-based, accessible, and capable of reaching a broad audience.

Working as part of an integrated communications team, CSK helped execute a multi-channel media strategy spanning traditional advertising, digital media, social media, and email. The campaign combined research-driven messaging with continuous optimization to maximize reach and engagement. Over its first six months, the effort generated more than 43 million impressions, attracted over 200,000 website users, and built a social community of more than 16,000 followers. The result was a highly visible public awareness campaign that successfully elevated the conversation and reached audiences across multiple channels.